HERE’S THE THING
I think I nailed it when I said, “Stop giving useless, stupid, non-relevant k#k advice just so you can market or feel good about yourself.”
So, I’m scrolling my Facebook feed, and someone asks a legitimate heartfelt question “Please do not judge or jump to conclusions but I really need to know what someone can do if they have lost their job, have no income, cannot claim from a relief fund or UIF”. An extremely scary and real situation to be in. I notice quite a few comments but instead of practical, real help or advice everyone turns into a motivational speaker. “Only the Strong survive, keep going!”, “When I cycle and I hit a hill I dig deep and I know that the pain won’t last, stay strong!” , “Tough times don’t last …”
…..and on, and on. I know some people will say that they are just trying to encourage and make the person feel heard. But I don’t really think that’s what he was asking for, his post didn’t say “I’m looking for encouragement and upliftment please would you talk a whole lot of k#k to me by using outdated, non-practical, stupid, cliché’s because that’s what I really need now. I don’t have enough motivational one liner’s so please gimme yours and if you can throw in the Star Fish story, that would really help”. Is he going to walk into the grocery store with, “only the strong survive”, written on a piece of paper and hand it to the cashier? Really? Shut up!
On another feed, I was sent an advertisement for a webinar (the absolute flavour of the Covid Lockdown) promising no clichés or irrelevant motivational one-liners, only practical hard-hitting advice and strategies to not only help you survive, but thrive during lockdown! Naturally my BS radar was put on high alert. This I had to see. These gurus clearly know more than anybody else in the world. They must have years of experience in dealing with a pandemic the world has never seen before with consequences no-one has ever seen, knows or understand, YET these modern-day Nostradamus’ guaranteed that they had the answers. This I had to see, so I tuned in.
I can never get that time back again. The first speaker said nothing other than all the negative stuff that he had regurgitated from news channels. He even put up a graph from the black plague, I’m talking cutting edge google research here! The second “expert” was clearly in a world of pain about his own business and advised everyone to literally, dig a bunker, much like in the First World War (he actually had a picture of soldiers in a bunker in the First World War). His advice, was to cut all costs, get rid of all staff and try and survive.
Here is a practical idea – Shut up! If you don’t know what you are talking about, if you cannot read, and understand what the person in the post is actually asking, just shut up! Challenging times are not opportunities to market or brand position yourself. Giving people slogans or cr4p advice when they are really hurting is cruel. Promising to solve problems in industries you know nothing about, if they buy your hastily name changed book from, “Bullet Proofing your Business in a Recession” to “Bullet Proofing your Business during Covid”, seems … disingenuous and opportunistic at best and just plain sad at worst.
You know exactly why you have received this today. You’re welcome!
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