Unfortunately, the attitude of many managers, directors and the CEO’s leaves a lot to be desired.
So who do your call and who do you go to when the attitude of your staff, senior and junior management is broken?
If you want to have a boss with a great attitude, be an employee with a great attitude!
Imagine suspending all marketing, advertising, promotions, meetings, events, facility refurbishments, etc. and investing the entire budget on your people, their attitudes and states of mind!
SO HOW IMPORTANT IS ATTITUDE
When looking at companies, analysts use the word sentiment to predict, analyse or review them. The word sentiment means; “a thought, opinion or attitude. A deeply felt emotion and mental attitude”.
Attitude is one of the concepts that are spoken about at nearly every meeting, conference or occasion. Because of this we know that people, for the most part, understand its relevance, but do they understand how important it really is?
Attitude has become one of those nice payoff lines people like to throw into conversations and presentations without fully understanding it or how to achieve and sustain it.
Attitude is almost more important than anything else and the benefits of an organisation or person with a fantastic attitude are unbelievable, almost magical.
If a machine breaks we call a technician, if the books don’t balance we call the accountant, if sales are down we contact the ad agency. It seems that there is a go-to-guy for almost every eventuality in business.
So who do you call and who do you go to when the attitude of your staff, senior and junior management is broken?”
Rudyard Kipling said, I kept six honest hard-working men and they served me well. Their names were “Who, What, Why, When, Where and How”! Let’s see if we can explore attitude using the Kipling model.
WHAT IS ATTITUDE AND WHY IS IT KEY?
Attitude, said William Clement Stone, will determine your altitude. Attitude he went on to say, is the difference in people. The big difference is whether it is positive or negative.
Attitude begins with a person’s basic intention. Intention is purpose and reason. The why! This is very important Nietzsche said, “If you know the why, you will endure any “how”! (Or something like that). Once we have a clear vision, purpose, a reason, we have a motive for action.
If you combine the words motive and action and drop the e and c you will have — motivation. A motive or reason to take action. A strong enough or clear enough motivation will automatically change and sustain attitude. That’s the long technical explanation for the intellectuals. For the rest of us…. Attitude is like fuel for your car or food for your body. It nourishes and gives energy. However this energy needs to be constantly refilled. The yearly conference is just not enough.
WHAT ARE THE BENEFITS OF ATTITUDE?
We are constantly looking for something different, the X factor, for that one thing that cannot be replicated. In a world where only outstanding will do and brand experience is what creates word of mouth advertising and clients for life attitude is the answer, the mechanism, the silver bullet, the secret.
If Attitude has no many benefits how come is it then that so little done within organisations to work on, change, and nurture attitude?
Attitude is the responsibility of absolutely everyone in the organisation or family. It starts at the top and percolates down. Unfortunately, the attitude of many managers, directors and the CEO’s leaves a lot to be desired. It’s probably the reason why many companies – “leaders”, don’t like to have positive people or attitude adjusters around.
It’s probably the reason why an attitude audit is the scariest audit a manager can have and the reason why they are never done. It’s a hard fact. The poor attitude of people in business today is generally set, accepted and imitated from management. This is one of those wonderful things that can and does infect upwards, sideways and basically all it touches.
Attitude is mostly about rethinking your thinking. Have a rethink and make attitude your focus for the next 30 days and be amazed by the results.