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Working an exhibition stand is an art, and one of the most misunderstood business areas. Gavin has conducted talks, workshops and also written a book on the subject How to Make Money on Exhibitions.

The amount of dove-tailing manning an exhibition stand has with retail selling are numerous so anyone wishing to be a more successful retail sales person shold also attend this keynote / workshop.


  • How to generate more leads than you can handle on an exhibition stand.
  • How to get the edge on your competitors.
  • How to safely exhibit by understaning exhibitions.
  • Discover why people lose money on exhibitions.
  • How to select the best people to man the stand.
  • How to successfully work, manage and market on the stand.
  • How to be better prepared by having the important equipment on the stand.
  • How to attract more visitors onto the stand, and win the best stand award.
  • How to maximise results by identifying and setting definate, measureable obections.
  • How to unleash the most powerful marketing tool you possess.
  • How to close more business than you have ever done before on a stand.
  • How to capture the interest of the visitors.
  • How to effectively start a conversation and never again use “hello how can I help you?”
  • How to speak the visitors’ language, and how to give them what they want.

Gavin has identified the importance of the exhibition experience and has spoken to thousands of exhibitors who have seen outstanding results after they have implemented the simple, common sense ideas from this talk / workshop & book.


Any exhibitor or staff member manning an exhibition stand. Any retail sales assistant.

What Other People Say

  • Peter Enslin
    Thank you for another excellent presentation at our Exhibition briefing. As always your straighforward yet powerful message had a big impacto on our sales force and your entertaining style was thoroughly enjoyed by all. I think the enquiries received for additional material together with the many positive comments after the presnetation is testament to your penetration of the audience. In fact, one of our sales managers reported a noticeable improvement in his teams attitude the following day. Well done
    Peter Enslin
  • Melanie Froneman
    We at the AA Kyalami Exhibition & Conference Centre would like to thank you for participating in our exhibitor briefings. We have found that your presentations at our briefings had added a professional note to the functions and the tips you have shared have gone a long way to making exhibitors aware of the mistakes they are making during exhibitions. Furthermore the exhibitors who have attended your courses have commented on the increased return they have had from their exhibition space thus adding to the overall success of our exhibitions.
    Melanie Froneman
    AA Kyalami Exhibition & Conference Centre

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